![]() Since Wal-Mart was such a large retailer L.A. Gear agreed to a three-year contract where the shoe company would design lower-valued and specific-to-store shoes for Wal-Mart. Gear was, continued its downward decline. They also tried to acquire the Rykä brand of women’s shoes, but the deal failed as Ryka, which was struggling as much as L.A. Gear abandoned their men’s performance footwear line and began marketing the lifestyle brands for women and children more aggressively. Gear shoes began showing up at flea markets, swap meets, and supermarkets. However, in doing so the company was so desperate to sell the remaining inventory that L.A. ![]() Gear hoped to gain a more upscale clientele for their shoes. Within a year the company began restricting access to the shoes, returning to higher-end department stores and such to market the brand. Gear shoes designed specifically for the store and its clientele. Gear shoes became easier and easier to find in other stores- in fact, discount retailer Caldor began carrying L.A. Although the original lines were typically featured in high-end department stores such as Macy’s, as the decade turned L.A. Gear’s popularity continued to rise as more and more people began to buy their shoes. ![]() Two pairs of shoelaces were typically offered with these shoes, one almost always white and the other a different color.Gear expanded into athletic footwear and almost instantly became popular. Gear was founded by Robert Greenberg in 1979, to market and rent roller skates in Venice Beach. What Are Those?! – 6 Memorable Pairs of Shoes that Defined My Childhood Read More History
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |